![]() ![]() ![]() Launched in March 2013, the app was a collaboration between Domino's Pizza Japan and Crypton Future Media, the creators and developers of the Vocaloid software voicebank Hatsune Miku. Only a few of these were produced, so you’d be pretty lucky to see one of these rolling up to deliver your order. Hatsune Miku a is a discontinued food delivery app released exclusively in Japan that was developed by Kayac and hosted by Domino's Pizza. The pizza boxes and app weren’t the only special aspect of the promotion, as Domino’s had also equipped a few of their delivery scooters with Miku-themed decor. Once your pizza’s delivered, have some fun with Miku It. From the menu to the order, it looks very cute: just like Miku. A lot of music and illustrations produced by Dominos crew are here. Based on Miku’s image, the Dominos app changes its appearance. Combined with the 5% discount of ordering online, this gave a total of 39% off the entire purchase. The challenge was successfully carried out, and this new collaborative app was produced. On that day, there was a special coupon usable within the Miku Domino’s app that gave you 34% off of your order. The company had also intentionally planned to have the promotion ready in time for Miku Day (3/9). Perhaps too perfect, as the company just can’t seem to keep up with the demand. Over the past decade, the number of orders being placed online has skyrocketed.īased on these observations, Hatsune Miku seemed like the perfect choice for appealing to their target demographic. Karasawa commented to say that the most popular demographic of their company within Japan has always been young adults in their late teens and early twenties. The next question highlight was on Domino’s decision to use Hatsune Miku in their promotion. Hatsune Miku is a discontinued food delivery app released exclusively in Japan that was developed by Kayac and hosted by Dominos Pizza. The company has had to quickly ramp up Miku pizza box production to meet the demand. Karasawa commented that the campaign caused an increase in demand much higher than they anticipated, as much as 10X in some regions (with Akihabara ranking the highest, unsurprisingly). Hatsune Miku: The ad that vanished from YouTube Nick Robinson 1.22M subscribers Join Subscribe 105K 1. ![]() The most important question of the interview was on the popularity of the campaign, and which regions showed the most activity. Hatsune Miku' app (shoutouts to Nick Robinson, BurritoSoftware, and Brick)free for non profit only. The word “successful” doesn’t even begin to describe the level of feedback incurred by the promotion. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Find ratings and reviews for the newest movie and TV shows. Hatsune Miku, a collaborative effort between their pizza ordering app Domino’s. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Just one week following the launch of the Miku x Domino’s promotional campaign, a couple of the company executives (pictured above) agreed to sit down for an interview to comment on the success of the campaign. On March 7, 2013, Just before Miku Day (03/09), Domino’s Pizza Japan released the Domino’s App Feat. ![]()
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